At Roots With Pride, our mission is to empower and uplift our community through our products/services. We are committed to providing exceptional quality, innovation, and inclusivity in everything we do. By celebrating our rich cultural heritage and embracing diversity, we aim to inspire and create positive change. We strive to be a catalyst for economic growth, fostering opportunities for black entrepreneurs and supporting local initiatives. Our mission is to leave a lasting legacy of success, unity, and empowerment for generations to come.

The Owners

Meet Andrea & Leandria, the founders of LeDrea LLC. We officially launched Roots With Pride in June of 2020, after mountains of doubt, fear and revamping our business plan for over two years. Growing older influenced us both to become more curious about the depths of our backgrounds and what our lineage was. Our journey encouraged us to launch our business Roots With Pride to invite other people in our community on our journey as we implement our roots into the creation of our materials and designs.

We stand with our community and what the black culture is all about. This isn't just a business to us. The goal is to strengthen existing relationships and build new ones. We network with others, build bridges in urban communities and inspire everyone to do the same.

Subscribe to our newsletter to join our community of dedicated followers with pride! We would love for you all to join our journey and get rooted.